Category Archive: marketing strategy

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Growing Revenue in a Crowded Market

Blog, business, marketing strategy

In today’s extremely crowded smartphone market, it’s getting increasingly difficult for phone makers to differentiate themselves from their competitors, technologically. When revenue growth is the name of the game, what’s a multi-billion-dollar corporation to do? If you’re Apple, you create a program that gives your iPhone customers an incentive to[…]

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Increase Email Open Rates

Blog, marketing strategy

In today’s business world, it’s all about multitasking and on-the-go efficiency. Businesses and consumers alike are constantly on the move, and the way we approach email marketing has to keep up. According to Litmus, more email is being read on mobile devices than on desktop or web mail clients. That[…]

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Data, Data, Data…

Blog, marketing strategy

Kristen Hambilton of Neolane Inc recently discussed why data is SO important in Marketing Automation and Online Marketing: In a world inundated with communication, information is power. Marketers use information to try to target buyers with the right products and services; sales uses information to address buyers’ needs and desires[…]

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