LinkedIn Ads: An Experiment
The Successful Software Blog recently did a compelling short study on the good and bad of LinkedIn Advertising:
Good: LinkedIn ads can be laser targeted. You can specify who you want to see your ad based on their job function, company, gender, age group, country and (best of all) the LinkedIn groups they belong to.
Bad: The minimum allowed CPC (cost per click) was $2. Ouch. I know from extensive experience with Google Adwords that there is no way I can get a return on that.
See the full results below:
Catch the conclusion of the study here.