Once and for all, what IS Demand Generation?

Blog, definitions

Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include:

Building Awareness
Positioning Relevance
Supporting Validation
Mitigating Customer Evaluation
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