Tag Archive: AdWords

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AdSense vs AdWords & The PPC

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We often find that people are confused about the difference between Google’s two powerful ad engines – AdSense and AdWords. And part of this confusion comes from a lack of understanding their pay-per-click (PPC) foundation, so we looked to one of our favorite referral sources (Gossamar’s “Glossary of Marketing Automation[…]

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Launching a Brand? Try WAP Ads

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Seriously! According to a September 2011 Nielsen Survey, only 40% of mobile users are smartphone users. That leaves the other 60%, (see: the majority), as feature phone users. Judiciously, we launched a series of WAP mobile ads and have gotten some surprising results. The word WAP reminds us of “rap,”[…]

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