Tag Archive: demand generation

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Growing Revenue in a Crowded Market

Blog, business, marketing strategy

In today’s extremely crowded smartphone market, it’s getting increasingly difficult for phone makers to differentiate themselves from their competitors, technologically. When revenue growth is the name of the game, what’s a multi-billion-dollar corporation to do? If you’re Apple, you create a program that gives your iPhone customers an incentive to[…]

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Once and for all, what IS Demand Generation?

Blog, definitions

Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage[…]

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