Tag Archive: email marketing

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Increase Email Open Rates

Blog, marketing strategy

In today’s business world, it’s all about multitasking and on-the-go efficiency. Businesses and consumers alike are constantly on the move, and the way we approach email marketing has to keep up. According to Litmus, more email is being read on mobile devices than on desktop or web mail clients. That[…]

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3 Reasons Not to Fear Data

Blog

Do you cringe at the mention of excel spreadsheets? Do you thank your lucky stars you never have to think about derivatives and limits again? We understand this aversion to numbers; it’s common. But numbers aren’t always cold and unforgiving. They can be soft and cuddly, too. Let’s take a[…]

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Integrating Email with Search Works

Blog, marketing strategy

An excellent article by BtoB’s Karen J. Bannan, see the highlights below: “Integration is one of … the most effective strategies,” said George DiGuido, VP-email marketing at digital marketing services agency Zeta Interactive. “While the two channels are talked about extensively as silos, we rarely hear clients talk about the[…]

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