Tag Archive: marketing automation

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Increase Email Open Rates

Blog, marketing strategy

In today’s business world, it’s all about multitasking and on-the-go efficiency. Businesses and consumers alike are constantly on the move, and the way we approach email marketing has to keep up. According to Litmus, more email is being read on mobile devices than on desktop or web mail clients. That[…]

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Data, Data, Data…

Blog, marketing strategy

Kristen Hambilton of Neolane Inc recently discussed why data is SO important in Marketing Automation and Online Marketing: In a world inundated with communication, information is power. Marketers use information to try to target buyers with the right products and services; sales uses information to address buyers’ needs and desires[…]

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