Tag Archive: ROI

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Launching a Brand? Try WAP Ads

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Seriously! According to a September 2011 Nielsen Survey, only 40% of mobile users are smartphone users. That leaves the other 60%, (see: the majority), as feature phone users. Judiciously, we launched a series of WAP mobile ads and have gotten some surprising results. The word WAP reminds us of “rap,”[…]

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3 Reasons Not to Fear Data

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Do you cringe at the mention of excel spreadsheets? Do you thank your lucky stars you never have to think about derivatives and limits again? We understand this aversion to numbers; it’s common. But numbers aren’t always cold and unforgiving. They can be soft and cuddly, too. Let’s take a[…]

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